Part of an integrated trade show marketing design package, this supporting banner stand fit nicely with the complimentary semi golf themed trade show booth, and print collateral provided by 240 Design West. The client was looking for a significant cost effective differentiator for their annual three day industry trade show. Ken Elmer's years of relative trade show experience made it possible to ask the client outside the box questions for setting goals for the project. Knowing trade shows attendees generally congregate after hours and in groups, we asked what the main topics of conversation were outside of business. The answer universally was "golf". The client loved the idea of a golf themed trade show for their brand. 240 Design West was there to help CNS work out the details according to their budget. The final presentation was a huge hit.