This brand and logo design project was created for our medical industry client (CRWH) in the greater Los Angeles area. The Center for Reconstruction and Would Healing specializes in the treatment of the patient holistically as opposed to approaching from isolated perspectives of patient affliction. The goals for the identity mark were to stray from traditional medical symbols or literal interpretations of the organization name, to celebrate a holistic human viewpoint and to make the mark widely visually appealing and invitational to all potential audience members.