The Center for Senior Care (CSC) logo was developed on behalf of our Las Angeles Area medical client. Goals consisted of designing a simple, friendly, elegantly identifiable mark, easily readable from a distance. Also of particular significance to the client was that the mark accurately reflect a modern picture of their progressive facility and its level of activity. Today's senior is not the senior of yesterday. We could think of nothing that captured the metaphorical value of life well lived more than a tree. With inspirations from the client and notions from works such as Shell Silverstein's The Giving Tree we set out about to compose a solution. We think the mark suggests the power of blooming is independent of age.