We like to call illustration projects such as these "passion projects". Ken, 240 Design West's owner and chief digital solutions manager loves to keep himself challenged between client solutions, sandwiches and miniature flash games. He often does this by pushing his skill levels in areas of focus, believing by doing so he can better serve 240 Design West clients. The Cubetube 3d Illustration was accomplished as a passion project primarily to test the mapping of animated media to mapping regions in polygon objects. The image is currently scheduled for release to stock for licensing.