As yet another passion project and experiment to test the viability of the illustration market and 240 Design Wests ability to penetrate that market, 240 Design West began releasing both still and motion stock image assets, for open licensing, to online stock image companies in 2014. With our history in creating custom illustrations for the medical industry, and the demand currently indicated, we felt a good place to start would be to create an image in high demand. The DNA three dimensional image was accomplished as a means to test the online image licensing market. Most importantly it set up the metrics we required to improve our efforts. We appreciate that most.