The Nextnutrition™ Logo was designed for our southern California wellness and nutritional supplements client as part of a brand, product labeling, and trade show materials package. Logo requirements included that the mark be easily readable, identifiable and focus on the strength of the brand name. 240 Design West believe simple is often the best solution and we set to achieve to an attractive design that did not use symbolism to achieve brand message. The font was chosen according to its legibility and slightly angled to associate it clearly with the active lifestyle it promotes. A Pantone matching system was used to achieve visual presence through the use of color and but also to suggest the palatability of the actual product.